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Sony 55” BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021)


Screen size: 55 Inches
Resolution: 4K
Display technology: LED
Model name: XR55X90J
Model Year: 2021
Mounting type: Table Mount

$1,199.99 $1,299.99

Sony 55″ BRAVIA XR Full Array LED 4K Ultra HD Smart Google TV

Everything you watch becomes more detailed and immersive with true-to-life Sony 55″ Bravia 4K HDR, powered by the all-new Cognitive Processor XR™. Feel the intensity of the sun and experience all the stars of the night sky withSony 55″  Full-Array LED and XR Contrast Booster 5. With outstanding picture quality, a flush bezel design, and HDMI 2.1 for next-gen gaming, the X90J 4K HDR LED TV is ready for everything. NOTE: When you unplug the TV and plug it in again, the TV may not be able to turn on for a while, even if you press the power button on the remote control or the TV. This is because it takes time to initialize the system. Wait for about 10 to 20 seconds, then try again.

Cognitive Processor XR

Revolutionary Sony 55″ Bravia TV processing technology that understands how humans see and hear delivers intense contrast and natural colors. Thousands of individual on-screen elements are processed and remastered in the blink of an eye, bringing astounding realism to your content


Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.


Seamlessly browse 700,000+ movies and TV episodes from across your favorite streaming services, all in one place. Watch content from Netflix, Amazon Prime Video, Disney+, Paramount+, YouTube, Apple TV app, Peacock, HBO Max and many more. Searching is easy- just ask Google.


Enjoy all your HD content in close to 4K resolution and bring back lost texture and detail with intelligent Sony 55″ TV processing


Intelligent motion processing for fast-moving, blur-free sports and action-packed movies. The Cognitive Processor XR™ with XR Motion Clarity™ cross-analyzes and precisely controls the action in every scene to ensure pictures quality stays smooth, bright, and clear

Smart TV that plays well with others

With Google Assistant built-in, use your voice to control Sony 55″ TV and smart devices. Works with Amazon Alexa enabled devices to control your TV. Stream content from your Apple devices using Airplay 2, to configure, customize and control your smart home using HomeKit.

BRAVIA CORE™ exclusive content service

Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE™, exclusively on select Sony TVs


Two sound positioning tweeters on the sides of the TV elevates the soundstage enabling sound to follow the action for a truly immersive experience.

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55", 65"

Display Type LED
Resolution 4K
Screen Size Class 55 Inches
High Dynamic range (HDR) Yes
LED Panel type Standard LED
Backlight Type Full Array Local Dimminmg
Refresh rate 120 Hz
Smart platform Google Tv
Works With Amazon Alexa, Google Assistant
Voice Assistant Built-in Amazon Alexa, Google Assistant

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